Published On:June 9, 2017, 10:28 am
Digital signage is also known as dynamic signage. It is a specified type of silvercasting in which any multimedia content or video is displayed in public spaces for any advertising or informational purposes.In other words, it is the electronic displays which broadcast television programming, information, menus, advertising, and other contents. A digital sign generally comprises of a playback device or computer connected to a bright, big digital screen such as LED, plasma, projected image or an LCD. Digital signs are found in both private as well as public environments such as retail stores, hotels, restaurants, corporate buildings, and several other locations.
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One can view this technology even in schools, departmental stores, medical facilities, train, airports, etc. if the display is linked to a computer, the informative data on the screen can be updated in real time through a proprietary network connection or internet. Data storage and transmission are restructured by compression to minimalize file size. The system can use multiple screens if an extra-large display is favored. In the global market digital signage is acquiring broad adoption in the market owing to its dynamic nature in which the digital content might be often upgraded and real-world interface like gesture recognition, image capture, and embedded touch screens. Several hardware elements used while installing of distinctive digital sign include single or multiple media players, one or more display screens, and content management servers.
In 2015, the global digital signage market was evaluated at USD 16.88 Billion and is anticipated to garner USD 27.34 Billion by the end of 2022, thereby registering at a considerable CAGR of 6.7% during forecast period.One of the major markets driving factor of this industry is the increasing demand for developing technologies that are used in LED-LCD, UHD, OLED displays probably to promote the growth. Also, the constant evolution of novel and inventive product such as leak detector and home monitoring system along with complicated financial product like forex cards which need strong and instructive marketing content is going to potentially drive this market industry.
There is rising need for digital signage, enhanced technologies, and infrastructure expansion is probably to propel the global digital signage market in the future. Moreover, increasing acceptance of advanced products which need digital information assistance from a remote location is one more factor which is estimated to fuel the global growth of this market industry during the forecast period. Furthermore, incorporating real-time information management tools, smart content, big data analytics, and multiple presentations will further drive the market for public commercial displays. Additionally, increasing infrastructure, more and more use at airports, and important impressions in-store digital signage on brand awareness and perception is promoting the growth of this market. Nevertheless, destruction due to displays, high initial investments, dearth of standardization, and power problems are a few of the factors hindering the growth of this market.
The key market players of the global digital signage technology market are NEC Display Solutions, Cisco Systems, Samsung Electronics, Omnivex Corporation, Intel Corporation, Panasonic Corporation, Microsoft Corporation, LG Electronics, Winmate Communication, Adflow Networks, Sony Corporation, AU Optronics, KeyWest Technology, Scala, Christie, and BrightSign LLC. Geographically, this market is segmented into regions such as Europe, United States, China, Japan, Southeast Asia, and India.
The Asia Pacific digital signage market is predicted to experience considerable growth at more than 6% CAGR. Growth is developing in emerging economies of Asia Pacific which includes India and China is anticipated to boost the demand in the regional market. Based on the product type this market is segmented into Light Emitting Diode Technology, Liquid Crystal Display Technology, and Front Projection Technology. The end-user applications of this market are corporate, retail, healthcare, banking, transportation, and education.
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