Published On:October 18, 2016, 6:36 pm
Tampons are primarily a plug which is made up of soft cushiony absorbent material generally rayon or cotton. These tampons are induced into various body cavities and/or wounds which help in absorbing and control various secretions from the body. Mainly, tampons are used by women as a product of hygiene at the time of menstruation and they insert the tampons into their vagina for complete absorption of the menstrual blood. Also, many a time, tampons are used for vaginal discharges as well. It has been proved that tampons cause the very minimal to no leakage and therefore, provides utmost comfort and care to the users. Tampon manufacturers on a global level are making sure to develop tampons of various sizes, shapes, and with different absorption capabilities. Although, for hygiene purpose, most of the tampons are made in such a way, that they cannot be used for more than eight hours.
The global tampon market is anticipated to reach US $6.2 billion by the year 2020 owing to three major factors such as constant product enhancements, escalating awareness and increasing standard of hygiene and living. Apart from these a few other elements contributing towards the growth of global tampons market are increasing disposable income amongst women population and alterations in the lifestyle of women globally. Even though tampons have become an integral part of the feminine products market, they are yet to set up a rigid foothold as this industry’s market penetration is almost fictional in some of the developing markets with high growth. For example, a study suggests that out of 1.7 billion female consumers, merely a 100 million women make use of tampons and this definitely reflects a weakly penetrated market. Noticeably, the use of tampons is more in the Western countries, whereas in developing countries women are making use of sanitary napkins. The reasons for such low penetration rates are many which include lack of cost-effectiveness, cultural restrictions, vendor competitions, lack of stock availability across retail channels, reduced awareness levels, and several taboos linked with tampon use. Besides, a few health risks associated with tampon use such as TSS (Toxic Shock Syndrome) and bacterial infection are also major market hindrances.
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According to some latest studies, the United States and Europe mark as the most vital market across the globe. Also, Asia Pacific has been the most rapid growing market with a lucrative CAGR of 3.9% during the analysis period. These regions render several untouched market for potential growth and is backed by increasing levels of income, rising per capita income and a greater population base. Some of the prime industry players of this market are Energizer Holdings Inc., Kimberly Clark Corporation, Natracare Bodywise (UK) Ltd., First Quality Hygienic Inc., Lil-lets Group Limited, Rostam Ltd., Procter & Gamble, Unicharm Corporation, and Svenska Cellulosa Aktiebolaget (SCA).
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